On Thursday 14th November, K-Club hosted another fantastic panel event, this time at the chic and industrially inspired Alan Hotel in Manchester, exuding a downtown New York vibe. The event brought together leading business minds to dive into the powerful intersection of marketing, technology, brand, data, and the ever-evolving world of AI and chatbots.
Amanda Manson kicked off the morning with a warm welcome, introducing the day’s line-up of inspiring speakers and our expert interviewer, Duncan Soutar—a former WPP and Mediacom director with two decades of experience, now founder of Longtail Media Consulting.
The Panel
We welcome an insightful panel of industry experts:
Christian Radley, co-founder of Ziggy, a demand generation agency.
Nathan Smith, MD of We Are Gabba, specialists in marketing via chatbots on platforms like WhatsApp and Instagram.
Joanna Drake, founder of Rosebud Media, an independent PR and social media consultancy.
Each panellist shared a brief introduction and an overview of their expertise, setting the stage for the discussion.
Key Insights from the Discussion
Duncan guided the conversation, posing thought-provoking questions tailored to each speaker's specialism. Here are just a few highlights from the discussions:
Demand Generation vs. Lead Generation: Christian shed light on the critical differences between these approaches and shared his tips for aligning sales and marketing teams through effective metrics.
The Rise of Chatbots: Nathan explored the unique opportunities chatbots on platforms like WhatsApp and Instagram present for businesses, particularly in fostering stronger customer relationships.
The Evolution of PR and Social Media: Joanna offered her perspective on integrating digital and traditional media strategies to drive growth while keeping a brand’s voice authentic and relevant in 2025.
Audience Q&A
The audience Q&A session showcased the curiosity and enthusiasm of our members. From practical chatbot applications to the evolving balance between digital and traditional media, the panel provided actionable advice and insightful perspectives that attendees could take back to their businesses.
Wrapping Up
Martyn Markland closed the event with a preview of future K-Club events and a reminder of the benefits of K-Club membership.
The November panel event was a brilliant opportunity for Manchester’s entrepreneurs and business leaders to connect, learn, and leave inspired. A huge thank you to our speakers, interviewer, and all who attended. We can’t wait to see you at the next event!
Comentarios